A great number of Zimbabweans are
deserving of this title but before we go any further, you should know this; It’s
not a flattering one. When it comes to music, a lot of people want to be online
fans only, they will “like” their favourite artist’s status, they will comment
ever so rowdily but do absolutely nothing beyond just that. It’s that friend who
only hears that song on radio, or on a friends phone or see’s it on a machine,
is quick to whip out their USB cable, a handy memory card or switch on their
Bluetooth to get that song, but they NEVER actually make an effort to download
it themselves. If you are that one person who always confirms attendance on
events but are never seen at the Big Chill, or whichever, if all you do is “like”
links but do not have any download history on your phone or PC whatsoever…Then
you are as good as those guys who stalk a girl because she has a nice profile
pic, and are dumb enough to religiously register your “LIKE” on a comment such
as “my tummy is sore”… yes you, YOU ARE NOTHING BUT A FACEBOOK FAN!
This weekend at the Harare gardens, a
large number of LOCAL Dancehall artists’ performed at show that had been tagged
the ‘Battle of the ghettos’ the place was alive till after four o’clock in the
morning. We asked ourselves, how come this hardly happens for Zim-Hip Hop. Most
of the time, we run to blame the artists for not trying hard enough, once we
are done, we blame the promoters, and if we stop crying about them we go on and
pull the ‘hip hop doesn’t have any cooperate support’ line. Now as we happily
point our fingers to different stakeholders we forget the proverbial thumb
pointing back at us. Here are some of the problems we have with Zim Hip Hop
Fans
We always
Cry but Never Buy
How many of you who are staunch fans
of say, FewKings bought a copy of “The Feeling Aint fair”. Yes we get it that
they put it up for download but, you like them so much and you SUPPORT LOCAL
MUSIC’ don’t you? How many of copped a disc? How many of you are incessantly
complaining about how The MMT-LP is not spread all around the CBD? Yes, we get
that they could've done better but more than half of you are in the CBD every day and you just can’t run
to Eastgate, the post office or maybe for others Sam Levi or Avondale to get it?
We love having our word on beef, on
pictures, on videos, on sex tapes and on songs, we all love being mini bloggers
but we still can’t take that $1-5 and buy a CD!
We are top
class snobs
We would much rather attend a show
with a foreign artist on the line up first before we go and support our own. We
somehow think we are better than our own damn countrymen. To top it all off, we
are so choosy when it comes to venues. For an example, how many of you would
attend a show at The Harare Gardens (Unless foreigners or really rich people
endorse it first i.e. HIFA) as opposed to 7 arts. We always feel so entitled to
royal treatment so much we want our artists to pull off a Madison Square
Gardens show so that we may go. What we forget is that, sometimes it’s not
about how classy the venue is, Is it central? Yes, are the hiring charges
reasonable? Yes, is it accessible? Yes! That is why some of your artist may
choose the rather not so up town venue as compared to another. But you being
you, got too much swag right, you would never go a to place that already has a stage built just for
musical shows because you are too superstar to pay $5 for your local hip hopper
right. You would rather pay $15 for a South African who will give you one
hour’s worth of backtracking…where…at the Harare Gardens!
We are
stingy, we think Internet is enough
Well it isn’t! We just said in our opening statements that it isn’t. Do the
math, your average producer may charge an artist anything between, $50 and $800
for one song. The artist has to fork out that amount of money eight to twenty
one times to come up with a mixtape or album. That makes it on average $450 to
$6400 given that we are working with an eight track album. That’s just for the
studio time, we haven’t factored in the amount of money spent travelling up and
down from home to studio, the amount of money spent printing cd’s, paying for
the internet to post links that you wont
click on because “ah well, I’d rather get that [PLACE AMERICAN RAPPERS NAME HERE] album. (mind you, that rapper
will only come to Zim when the rest of the world doesn’t like him anymore).
After that, the artist has bills to pay and because he has a life too, he has
to look presentable to you guys as we all know Zimbabweans love criticising
artists on how cheap their dressing looks. After all is said and done, when the
artist decides to only stream their music but not actually have it available
for download we run out of steam and not care about the album at all. So
because you are oh so economical with
your measly couple of dollars, the artist decides to organise a show so he can
get some money out of his artistry, then comes the next problem…
We never
show up
Album releases, parties, festivals,
or just shows, we love saying we are going, but never really go. When the
weekend is all said and done, our artist would have had a handful of their
friends showing up. Some of the fans would have got free tickets and left early
because, somehow its empty. Every single time the artist has to pull a “thanks
for the love fam” line coz really he is greatful that he at least a quarter of
the people who said they would attend actually did attend. When the
absentees, review the show the next morning, we run to blame the marketing, but forget
that, its their marketing that you lied to and said you would attend, the
marketing actually did a good job because, you did know about the show, the
charge, the venue and what not did you not?. We then say that there is no
cooperate support but forget that big money only comes where there are
significant numbers to invest in. Ask dancehall fans, when there is show, they
all go, when cooperates see this, they invest. But hip hop fans DONT go, when
cooperates see this, they WONT take out a cent! So who is the problem, your
artist for having a fake facebook fan or you the fan, for only being a fan…on
facebook.
So change your ways, be more appreciative, more supportive to any form of Hip Hop, buy the clothing, buy the CD's. Go to the shows. Dont be backseat about it.
PUSH
Great read. well it will be hard to get them to listen.
ReplyDeleteBullshit article....................how dare you have a go at consumers/potential consumers? You have to learn to do something which people can identifies with in order to gain real support.
ReplyDeletedo the masses [the biggest consumer segment] identifies ne salala chenyu?
he is talking obviously about HIP HOP fans here....those who say they support HIP HOP.....Those that alreddy support the genre.....the question therefore IS are they doing enuff to show their support?
DeleteI hope we all listen.
ReplyDeletehahahahahaha i bought a couple of MMT CDs but haven't listened to the album yet what does that make me?
ReplyDeleteA lot of truth in this article. However, the reason why dancehall is so big among local artists and their huge fanbase, like any popular genre, is because people actually relate to it. It is tailor made for them. It is a culture they all subscribe to. Hip Hop is slowly achieving that status but failing dismally in many regards because it only appeals to the upper middle class and the richer demographic. Dancehall appeals to the largest section of the Zimbabwean population, the lower middle class and the poorer citizens, who still make time and money to invest in attending shows and actually purchasing albums. Hip hop needs to be all encompassing. Entirely.
ReplyDeleteSounds like a discussion I had with a friend the other day, I agree, its a pity coz we have talent, we just prefer to shoot ourselves in the foot, we simply cannot accept that a local Hip Hop artist can be GREAT by our standards, its a PITY and trust me coz I know, been in this game for ages and i was once that Hip Hop artist too with the same damned attitude and it still hasn't changed years later..
ReplyDeleteVery good observation!!
ReplyDeleteAlso to add on the whole Zim dancehall fans supporting in numbers, it is very much an issue of relevance to that community. Very few rappers in Zimbabwe appeal to the Ghetto where the numbers are hence show figures for Hip Hop always flop.
That's one of the truest observations. The relevance of the music to the local market is really low. This year they tried. Its just sad that the Zimbabwean market was only responding to drinks related or mafaro tracks "happy" "madrinks" "zvidhori " "zunguza" "party yatanga"
DeleteThat's one of the truest observations. The relevance of the music to the local market is really low. This year they tried. Its just sad that the Zimbabwean market was only responding to drinks related or mafaro tracks "happy" "madrinks" "zvidhori " "zunguza" "party yatanga"
DeleteThat's one of the truest observations. The relevance of the music to the local market is really low. This year they tried. Its just sad that the Zimbabwean market was only responding to drinks related or mafaro tracks "happy" "madrinks" "zvidhori " "zunguza" "party yatanga"
DeleteAll those saying they don't or cannot relate to some rappers is coz they probably have not given them the chance, YOU DID NOT DOWNLOAD THAT MIXTAPE ! i know there are a few you can mention, but its a negligible amount, lets just swallow our pride we're all guilty here, Lets comment less and share this post more.
ReplyDeletewhat a great article...bt if u go to these hiphop shows u wl b disapntd unlike dancehall artists,one good example winky d is playing w a band right now and is all over zim doing shows!!!one question i hv for e writer is,have u ever seen a poster stating that tehn diamond or tatea mc wl b performing in mtre,chipinge or kadoma???the answer is no thats why u are stuck at 7arts performing for upper 6 students and xul dropouts....#gameuphiphop
ReplyDeleteWell on that same note lets vote for Trey XL the new hiphop artist. We need him in the charts on PowerFM &starFM radio stations. Vote for his song New Skool which features Cindy Munyavi. Lets support local music it takes a lot of hard work and effort to produce such good music. Lets appreciate our own talent. Its not about competition but embracing diversity.
ReplyDeletei think the Zim Hip Hop guys should first make a foundation first, the guys are good but they are not known ,so the should produce More songs to build a large fan bass--I dont agree with your figures for recording, are you saying the Zim Dance-hall guys are paying that much to recode ther songs how are they doing it?
ReplyDeleteThat mentality is exactly what's wrong with local artists. You ASK for support but music is not about supporting your neighbors/colleagues. If you make your music worth my hard earned money you wont have to ask me to buy it. I will go out and look for it myself. Yes it's easy to make a facebook page and have people liking your posts because that is free. Support is free. But when money comes into play I'm not looking to support anyone. I just want to pay for a product/service and get my money's worth
ReplyDeleteTerry we agree. Please also read our article on "why the fans won't buy your cd or come to your show"
ReplyDelete