But Wait, Who Runs what? Lessons We learnt from We Run It

We would go on to give a review of the song but I guess you can always ask Synik to do that for you. As we watched social media turn into a hashtag, kind words, unkind words, war chants and re-tweets, we decided to only talk about things that we could all learn from the current situation (which can change as we type, so gotta get this out quick). Back to school

Lesson 1: We Run It is NOT about ONE RAPPER!!

It’s a like MMT’s “Wake Up” with no names. Guys really...Don't you get it! LISTEN TO THE SONG.. Geez! The “new guy /…2 by 4” line is just one line. And that line, for all we know, might not even be talking about the rapper you are thinking about. A lot of really erhm.. feelings were expressed in that song, chief of all, being looked down upon, being slept on, not being acknowledged and simple social commentary about his journey and things that have been happening, but you know what, you might not understand it and its why we have lesson 2.

Lesson 2: Throw “subliminals” and let the crowd drive the war

Shots fired? we don’t quite think so, buy maybe we are being naïve. We listened to the song, again and again and again, no name was mentioned (except Beefy Harrison), but they did mention the alleged victims neighborhood, which trigger happy supporters could take as “shot fired” because, logically speaking, if as person says that “your neighborhood” knows “we run it”, its really up to you to feel disrespected or to take it as childish talk. In response to Kendrick Lamars assertion that he was the king of New York, P Diddy didn’t hit back with a diss track, or anything hectic really, he just gingerly poked fun at it. BUT.. did you see how peoples reaction immediately made it look like Junior Brown had gone “Ether” on Calvin? People want blood, people want war.. sometimes rappers just want to express themselves..but what if..

Lesson  3 : that could have been the plan all along.. MARKET IT!

What if, just what if, the expected reaction was exactly what Junior Brown and his team wanted and they got it? Smart thinking. Retweets are the fuel of group think! Get three people with a large following on social media, a well produced song, clever timing…and you can control the masses. Love it or hate it, one needs to respect the promotional campaign for We Run It. Think about it, we are still talking about it now right? Did you know that Marcques and Mile dropped a very GOOD album? ..YEAH.. Its called Lost In Translation!, we recommend the songs  Easy, KFC Drive By and  Rufaro. Point is, the Breezy team was clever and more resourceful enough to get all the attention to THEM.  What we are more impressed by is what Junior Brown and his team did before and after the drop, not the fact that they actually dropped it and what made it better was…

Lesson 4 : “We Run It” is a good song

Happy to say that it was a good jam, everything in there.. guitars, beat, effects.. DOPE DOPE..SUPER DOPE.. therefore

Lesson 5 : Never let ANYONE tell you that a market for Hip Hop doesn’t exist

Some people say that Zim Hip Hop is a dying genre because it has a small following. We believe that people only think that its only good Hip Hop if so and so releases it. That’s why we aren’t afraid to call out the crowds favorite on a bad song, even if the crowd is a little too timid to admit it. That’s why we don’t blog some people music . However, we  cant blame the consumer. To feed off the Zim Hip Hop market, you have to work twice as hard and three times smarter than a dance hall and sungura artiste put together. We exist, we are the market, we are just hard to please

Lesson 6: Lets push forward vs Lets beef and feed our egos?

Some people have expressed the imagined altercation as anti progressive because well, no real constructive industry gets built around beefing. Some people think that competition at least, gets people talking and Hip Hop becomes part of the conversation again. We just want good music and people to live off of it. So whichever way this goes and a big shout out to Calvin for making it clear that this isn’t a Ndebele vs Shona or Bulawayo vs Harare thing, we really just want artistes making music again.

there is lots more we could say, but we may just be jumping the gun...so for today

School is over kids.. 

heres your homework

Check out the lyric Video to "We Run It" here

@pushzw

WHY WE DIDNT BLOG YOUR S*#@ !

We do not believe in using profane language, don't let the title mislead you, read on and you will get it!

Girls used to namedrop our local rappers...make sure they called you Tendai while the rest of us called you Tehn. Now they never admit in public that they know you guys..Hip Hop. Deceased

Hello Mr / Miss Rapper, PUSHZW has not posted any new blog post of late. Are we apologetic,eeeh slightly. However, we shall be sincere, its not totally our fault. We would love to tell you about how blogging about YOUR career is something we do  late night or weekends when YOU will be turning up on cheap vodka and with overly made up girls who lie about the HOTNESS of YOUR JAM buuuuut...This is NON-PAYING! Its OUR DATA, TIME, EFFORT...what do we get from this? At best, free tickets to The Zim Hip Hop awards if we are fortunate enough to get nominated for re-tweeting your data file links to less than pleasing badly mastered material. Worse off, the Hip Hop awards are a pain to go through too, if its not the late starts, its the bad sound, if that's not the problem, its the organization..we could go on..but long story short, We ain't getting jack but satisfaction of YOU actually making it in the Music Industry. Trust us, we are really more eager for you succeed than you think. Just because there is no post about your new "hit" do not assume it means we didn't listen.

But here's WHY we didn't blog your s*#@

Lets start with some of the leaders of the game, Junior Brown , Marcques, we will never forgive your performances at the AKA show. Junior Brown gave us an accapella performance. Accapella. Are you telling me I was there to watch Junior Brown go Karaoke?? I'm sure that was also an eye opener as to how much music you DON'T have and we thought your Shoko performance would have fixed that. Dai kufunga kwebenzi nhai? Marques had who on stage at the AKA show? singing? oh ok. Lets go to the music they did drop since then, "Maria" and "Who got Next"...sigh.. Breezy, we would have expected a video for Maria, for an example,  go to a darkened room, have a light bulb swinging, illuminating your depressed face Mr Brown, while you sit on a stool and sing Maria Maria Mariaaaaaa! You can thank us later for the idea! Our point, more could have been done on that song, it could have been promoted more, hell,we know Zifm will play you anyway, how about a video, cinematic, lyric video, ANYTHING.  Lets not even talk about Morning Glory, that was addressed by Mr Zunguza in  the "state of the nation address" jam Marcques "leaked.." well, They say it was leaked. It was okaaay, just didn't really move us. Here's whats funny, HE STILL HASN'T DROPPED NUTHIN EITHER! We don't hear him featuring on songs anymore.. That album better drop fast because we hear the word IRRELEVANCE is starting to get louder than the clickety clack of the keyboard as we type.

Which gets us to one of our biggest reasons for not talking about your s*#@, Dear artist, your music doesn't appeal to us, not only is it un-entertaining, it doesn't do ANYTHING to us, it lacks the WOW factor, it doesn't provoke us to be happy, or sad, or hyper or to be proud of you! So yes, even if you do release a follow up dope jam, we wont give it a second thought because YOU didn't give much of it either when you dropped your first jam. A lot of Zim Hip Hop artistes and R & B artistes know how to rap and sing,  How to make a song, however? A BIG FAT NO. If the studio that you record in does not have studio monitors, get your stuff mastered elsewhere, if it takes a day to get a song done, dusted and out..don't send it to us, have other bloggers talk about you s*#@. Sometimes we cant even hear what these artistes are saying, the songs have no structure, the verses are boring and so much noise...pure and utter WHACKERY! 

Lets be honest, 2013 is soon going to be three years ago, I bet you Tehn Diamond will still be performing Happy (first heard of in 2011 at the awards and won an award Zim Hip Hop laaater), Madrinks the remix..and having us go through that awful journey of love (pills and potions blah blah frikkin blah...just don't sing that s*#@ )! Mr Diamond, we miss you! the SOTG you, the really cocky NON SINGING YOU. A lot of people said Tehn used to be Mr Untouchable and lots didn't like his attitude,in hindsight, He shouldve stayed that way. He isn't cool no more! All the beads and the clothes you always recycle on videos and stuff don't fit the COOL we want you to have as THE CHOSEN ONE for ZIM! Tehn had lots of swag when He was MR SOTG both in his music and as the image of Tehn Diamond, I kid you not, we don't care what the economy is like, I shouldn't always see my favorite rapper wear the same outfit! But lets take it to the music, "Sumudza Gumbo"...bruuuh! I have never heard a greater wastage of lyrics than on that song. WE JUST CANT BEAR IT.  Really though, that song was as tired as the Simbatagz and Iceprince "Dont Leave Me Remix". All that hype for thaaaat SHOW TIME!! .. no man! "Daijes in the Sky", such a nice title, but Tehn..singing isn't doing it for us. Maybe the fans soon to be hounding our mailboxes like it. Hell, the song hasn't dropped like the Perfect Tehn, we should call it "THE PERFECT WHEN??!!" 

 Matter of fact, we listened to TRK's The Come Up 2 and we couldn't help but think that if Tehn had stayed as Tehn (Mr SOTG Tehn), he would have sounded as nice as TRK on that Mixtape but alas, he had to get the beads.... Side note, we think, The Come Up (the first one) wasn't as yay! The sequel to that showed a lot of growth, we might just review it, Growth and progression is what we like, unlike the next set of rappers we wanna talk about

WHERE THE HELL DID MMT GO? You know what, Marcques was right, ONLY ONE rapper in MMT is still a rapper, MC Cut, as to if he will ever really get thaaat song, (remember the wow factor) is really up to him. Maybe he is happy introducing other rappers on stage, We would rather hear him introduced! Such talent, such a crew, they revived the game...now??

Lets go to some of the recent happenings, Kapital K dropped an EP, You see Mr Keezy, we think you are one of the nicest, but it always seems as if every song has to be about bottles/Sex with Unamed Peoples Girlfriends/ Clubs in Cape Town/ ...repeat. We listened to the whole EP... and didn't blog about it, why? loud as it was, only one song really did it for us, that would make for a very bad post. How collaborations or working with producers who bring the best out of you like SimbaTagz on "high" because as far as we are concerned that's the only hit you got...or do you want us to go to the days of Lil' Keith

The team that makes the music that most people will "say they enjoy"...SHOWTIME. the stable with the best pre-release grind. No one works as hard as Showtime on social Media music hyping. and they are not afraid to invest time into it to. This is of course when they don't pull as surprise immediate EP/Mixtape drop that 20 people download. We remember following the road to Reverb 7's "Friends Season 1" - then the digital booklet it came with! damn! that put most international CD packages to shame. Hats off to you. Showtime does however utterly suck and post release. They never talk about a song for more than 3 days after its release. it's like they have the attention spans of 3-year olds on a sugar high. Some of the music they released into the wind had the chance to change the face of young Zimbabwean music. I guess they are too busy being cool to notice huh?

Team Bho, we have a confession, your IMAGE and grind.. AMAAAAZING, whether other bloggers or podcasters like talking smack about your sneakers we don't care. However, the music yall make is just sometimes boring. You guys spend more time topless and exhibiting your dirty innerwear than perfecting your craft. What really saves you are your performances and visibility, hell they are as visible as Anonzi Xndrs relationship advice hashtags, we wish he would drop more hits than hashtags though. Team Rehab used to be the heart beat of Zim hip hop but now.. [insert crickets chirping here]....

Lets take a moment to talk about Bulawayo rappers lest they start dedesaring, kuyema, being cry babies about How Harare this Harare that. Nxa imusic yenyu ingachazi mafethu kayichazi! (if your music ain't entertaining, it ain't entertaining). Don't hate the player, hate the game, or just PLAY BETTER! For example, these guys play better, Yung Tyran, Calvin, Naboth Rizla, POY (yes, KeSummer was dope). Those ones, we like...a lot! Go through our blogs, you will see them. However, whats with always calling out Stunner / Pokello on cyphas  though, is there nothing else to rap about? If Calvin can get played on air then murder people on their own jams (yes XQ ) then, get one of Africa's BEST RAPPERS to feature on a jam, drop an EP, then an album, damn right you can! Stop complaining, Bulawayo has better Hip Hop than Harare right now anyway, grind smarter..not harder magents!

KiddActive, GZE, Calvin, Meyniak, Sharky, Team Bho, thank you guys for keeping some semblance of hope in the game, Peakay is definitely not a rapper anymore...He last rapped when Ill Ceey was secular..damn...before he became the mature Courtney Antipas. We dare them to nominate him as one!

We think that FTR and Abnorm are a good working couple from Blow Hard Records, we have never liked the name but the only thing that went wrong on Love Begets Love was when Abnorm seemed to roll over his words on some lines. It wasn't perfect,that jam was fire, just the finer bits guys,THE FINER BITS, so yeah, we didn't blog about it, Yes, That and Killin em, which was a twitter name for so long that Mr FTR had to take it down. Ftr and Abnorm make great sounding music in terms of quality but how many time do the weak raps have to get saved by a feature? Although FTR killed it on the Marukaz remix. However, He is just like Junior Brown and not dropping an album or a song, we really don't care anymore. Damn right you killed em, you killed em with silence and meh...

We had to use strong words on a femcee before we posted this, She had asked us "what will it take for us to blog about her new jam"

So lets get this straight ladies, DONT EVER COMPETE against other girls, compete against the whole game! From Drake to bloody Lexxii Alejai. Lets STOP using the word femcee (its now the F-word).We have always stressed that with how music is accessible everywhere, one has to fight for space on my and everyone else's playlist as we have become very trigger happy with the delete button! Zim rappers have to STOP making mediocre music, we loved that after #SHOKOFESTIVAL, Joe Black, went on a rant about how we need to be honest about how crappy or how good we are, MisRed has constantly stressed about the importance of perfecting our own music. Why do I have the latest Game but not your track, simple, your stuff sounds like it was recorded on a phone and the rhymes are as old school as Noble Stylz's fashion sense! Fight to be on our playlists, fight to be on radio, not by bribing DJ's coz that don't work, but by being DOPE! Stop telling each other lies, have different people listen to your song before you release it, don't put us on no whatsapp broadcast list, we don't download sometimes, JUST BE GOOD, Here's an exercise, play your favorite international rappers song to the end, then play your song, if they are at par, YOU ARE READY, if they aren't, quit Hip Hop or WORK TOWARDS BEING BETTER!

I bet you guys are gonna be arguing about who deserves awards this year. If I was Beefy or whoever is running it this year...I wouldn't give anyone anything...except maybe Calvin.

In plane English, this is what we hope people take from this post

Master the Art of Making a good Song/ Album

We flock to shows where rappers from outside our country rap in languages we don't know. Why? Its because they make good music. Its not about the language, its the whole package. Its not about where you are from, its how good the song is. Pass the song to your Ex girlfriend and or boyfriend, have a DJ listen to it, hear what they say, improve! Sound changes every year, try to not get lost in experimentation though, RAISE THE BAR! Make it count, make it nice, If you are paying money for a beat, get the files too, make noise if your producer didn't master it right, play it on a radio with no sub-woofers, listen to every detail, correct the flaws, make the fan happy!

Image is Everything

Vanity is a bad thing, looking the part is an obligation. We have met lots of personalities and they look the part. When you see Ruvheneko Parirenyatwa ANYWHERE... she got swag!! You instantly want to associate with her, Tatea Da MC, actually looked like a rapper, SWAG! Ammara Brown, Shingi Mau Mau, Team Bho, they ALWAYS looks the part in public. Once you choose to be a musician, you have to wear the uniform 24/7. Whether you are rehearsing, walking down the street, in a kombi or wherever, you need to look presentable because we really do judge a book by its cover.Lets stop looking like struggling artists. Most album artworks have improved and we are great full but please INVEST IN YOUR IMAGE, its an extension of your music!

Don't go quiet for too long, we will forget you

Whoever idea it was to not drop content, fooled yall! Lets say you make an album for a sound that's popular in 2015, you decide that the timing ain't right, so you wait for three years and drop in 2018, the sound would have changed, fans would have grown up, then you complain that we don't blog your S*#@, we mightz actually do it, as a #ThrowBackThursday. Next thing, content makes you stay relevant, if you aren't going to drop an album, make it a mix tape, take other peoples beats, rap on them! Feature more, collaborate. You wont get cooperate sponsorship because you were hot THREE YEARS AGO!

Performances can make or break your career

A lot of people who perform Hip Hop at say HIFA, are people we don't really know, but they turn the place up, eg, True Vibe Nation. They make sure that their performances are epic! In an age where piracy is killing digital sales, performances and shows have become the cash cow for musicians. Now, if you don't work on your performance, you don't practice, you show up to shows late, its always back tracks, your movement is wrong, then don't send us a press release to your weak stuff. We wont tell our respected readers where you are because YOU might give US a bad name!  

If you got to this part, we would like you to know that we shall and never use profanity in our posts, lest the title misleads you, here's what it really meant for us, read between the lines and improve your craft, understand these four bars

"We know the post might have been long /

 The language a bit too strong /

But Your music really sucks

Thats why we wont blog about your s*#@

@pushzw

RUN 263 Returns + Karma's Run From Me [Watch Video]

 Everyone I’m sure remembers the year when the Run 263 looked to be the biggest Hip Hop Associated apparel on the market. If we could pick an MVP for the Hip Hp game that year it would have been the Quinton McVandal (QMCV) label Run 263. The only sad thing about that year is well, we’re sure our tees got lost in the mail…they will explain themselves.

These guys were surely part of the pioneering clothing lines to be associated with ZimHipHop, something that has become normal now in 2015. Needless to say, their disappearance from the game was note, the gap was there, And we hadn’t gotten our tees!!

In the wake of the sudden passing on of co-founder of QMCV apparel, Michael “MyKol Riley “ Mupeti, changes and developments had to be made to fill void left by the co-visionary and creative force of the company. Some of you may be aware that some time last year the industry lost the young but Talented Rapper cum graphic designer Mykol Riley (who had designed multiple award nominated artworks) to a car accident. Understandably, the QMCV team seemed to have been at a loss after this loss and had to hit the drawing board. It took quite a while but founder Panashe 'Arcane' Madziva has promised that those loyal to the brand that they will not disappointed.(Nigga, where our tees at though??!!)

QMCV Apparel, after this rather lengthy hiatus, brought back their signature RUN 263 range in early January, in what promises to have set the tone for another great year for the brand. QMCV has shown us in the past that they have great work rate and their love for hip hop always makes sure that their influence on the industry doesn’t go unnoticed. This can easily be seen in the way they chose to return to the game.

In early January, QMCV Apparel teamed up Mix Masterz' artist Karma & Rebel TV to made a video for the somewhat controversial song Run From Me (Run Jozi Remix) which went online on the 3rd of February. This promises to be the first of many videos made by QMCV Apparel to both advertise their products and promote Zimbabwean Hip Hop on a mass scale through cutting edge visuals, which is something they see as lacking in the local hip hop community, as it (QMCV Apparel) is a hip hop based and inspired brand. With the promise of more RUN 263 merchandise and more designs in the works, this is looking to be a good year for the clothing company.

Karma as always kills it on the Run Jozi instrumental, we're quite sure heads are gonna turn on this one. the video itself was well done and we heard some news of some developments on that front, but that's a story for another day. watch the video below:

We know just like us you like the idea of wearing local…so let’s not just wear local, let’s wear Local Hip Hop.

For more information, visit the RUN 263/Quinton McVandal Apparel pages on Facebook & @qmcv_apparel on Twitter.

Don’t forget to Push.Ur.Sound.Hard [P.U.S.H]

#Mushikashika (Ghetto Life) Sets The Bar High For 2015 Videos (watch Video here)

the artwork for #Mushikashika

“Porisi nekanzuru zvakadzvanyaaaaaa”

Kombi surfing?

A week or so back we had a track sent to us, we had seen it’s hype doing the rounds on social media and we was like “hmmmmmmmm, Mushikashika, wonder what this will be about.” Mushikashika (Ghetto Life) is a track by NickBwai that features Cuttybeats, Zarzu, Vito and Gfingers, produced by CuttyBeats who co – produced Junior Brown’s#Maria. If there is something we have learnt from listening to CuttyBeatsproduced songs it’s that there is a certain richness and clarity in the sound that he produces; clean music without too much going on. In our books, he deserves to be rated up there with some of the local big guys.

The song looks into the life of every working and or non working Zimbo out there, talking about how we all have the different goals we are chasing and different means we are using to get there. #Mushikashika talks about the struggle for those in search of money, trying to make a living. Not just the usual rapper “I’m out here in the streets chasing paper, making records for my fans” struggle. These guys talked about everyone’s struggle from the airtime dude to the CD dudes who make sure none of our artists get an income… all of them. The instrumental is awesome, with a guitar riff that has a sound that will have you thinking of the days when we watched “Everyone’s Child” on ZTV, when ZTV wasn’t too bad. The deliveries were on point as well, we heard some Gze sounding flows but hey, Stunner and Mudiwa taught us that no one owns a style in Zimbabwe.

smell an endorsement here

So while we here at PUSHzw were busy slacking and enjoying the song, procrastinating on the post we started getting the pictures from the behind the scenes, then a short clip of the work in progress. Yes! After viewing the video last night we know now… these guys have come guns blazing with a great song and what could be one of the best videos for Zim Hip Hop in a while. The video was directed by CuttyBeats (jack of all trades much) and Gze directed the video and we gotta hand it to them...panotodiwa slow clap apa!

No attempts to give us shy amateur twerkers or mediocre beauty yellow bones awkwardly touching rappers faces. It was straight up shots of Harare, the beautifully filthy sunshine city and people at their daily hustles, grinding away, and scenery of the Harare ghetto with its outside sinks. One of our favorite shots was from the top of kombis taken from Market Square; you can tell the guys had a blast shooting this video. Going around Mpedzanhamo around Mbare to show us the picture they had painted in their song. It was a great match of what we had heard and what we finally saw.

is this my good side?

At the end of the day the song is great, with the wonderful quality of the shots they took for the video, it has the potential to be a modern day soundtrack to a movie about Zimbabwean life...hell this isn’t a Turn up track, but it is the soundtrack to our Zimbabwean lives.

Mushikashika turned out to be a breath of fresh air from the majority of Zimbabwean videos so disjointed from the audio and obviously lacking a script. These guys have the blueprint for making a good video and other artists will have to put in as much work if they want to be taken seriously. I hope people took notes.

Enough of our talking! Honestly! These PUSHzw guys think they know it all... watch the video below

Remember to always

Push Ur Sound Hard


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