OPEN LETTER TO ZIM HIP HOP signed KRYPMAC

We recently received an email from award winning AMVIS producer/artist Krypmac. The letter had his thoughts and feelings about the Zim Hip Hop industry. We thought that as PUSH, we had to share it with you. Your feed back is most welcome.

Dear Zim Hip Hop

We go by the name “AMVIS” which stands for “Ambition Meets Vision”

#AmvisAMG dropped "Control" Karma Bradley Matengenzara Dropped "Kontrol" and still most of these rappers are still stuck in the same place they have always been. Somebody gota stand up and show them what competition really is. Seems like We are the only competition..

What's Hip Hop without healthy competition? 

Why Control?

First of all why not control.?

I feel like we as the hip hop generation of this country. We as the artists have let ourselves down by buying into other country’s hip hop cultures and forgot that we as Zimbabweans have to a lot to offer when it comes to musical talent. Throughout the years we have seen a lot of Zim hip hop artists come and go and a only a few have made sum impact but no major impact has been made since then within the zim hip hop scene

We as the new generation have to come up with our own identities. Our own type of sound, skill and mature our lyrical abilities and become the artists we want to be

Control is not a beef song, its not taking shots at specific artists more like at anybody who says they rap. Its more about addressing the issue of the so called top guys in hip hop now. Yes u have a hot song. A track buzzing on radio but that’s just for today and gone tomorrow.

When will the real music come out. When will we start challenging ourselves as lyricists to reach higher levels of music genius. When will we cement our names into the hip hop scene and actually start building an industry.

Most of these rappers nowadays don’t have what I call real rap. Substance or content. What there songs are is just catchy hooks and no bars.

I see a million rappers coming out of the wood works everyday. Coming out recording their 12/16 bars and thinking they are now the next big thing not knowing that we the real artists. When I say real artists I mean this is what we have put everything aside for to do. This is now what I do on a 6 to 12am basis. Music has to mean something to you when you are making it. It has to capture you the audience in a way that captivates, motivates or even medicate you. Music is like any other business. Its all hard work, long hours.

Kids can just pick up or download a version of fruity loops make a beat today release it online and start calling himself king of H-town just like that because us as artists we are the ones failing the system.

Rappers now just record a song that he/she thought of and just recorded for fun. We have not put in place a competitive type of industry that makes you work to get up a level and keep going from

I’m just here to state a fact that if you thought that zim hiphop would never have dudes going hard and making other dudes sweat. Competition is here. Keep making your little songs. It only shows how little work you put in your own music. U never challenge yourself lyrically.

amvisAMG is here to take over and we are bringing the whole team with us.

Lets the games begin.

My name be “Krypmac”